WordPress and the Blurring of Boundaries

Over the last 15 years of running design agencies and small businesses, we have always understood that no matter the product or service, that content is king.

Whether it be user or author generated, it’s a simple fact that whilst the presentation wrapper remains vital, the content kernel is what application and website users come for, stay for, buy for and return for.

The delivery mechanisms for our all-important content have changed considerably over the years as you would expect. Content Management Systems as web applications in themselves are all fighting to remain relevant and power the next and best web property. Regardless of whether it is enterprise or one-man-band, licensed or open source, the platform chosen to deliver your is an important decision that more-often than not is answered with the word WordPress.

As WordPress continues to dominate the marketplace and grow its developer economy to epic proportions, the last few years have seen a re-contextualisation of what WordPress actually is.

 

Much has been written of it’s evolution from blogging platform to fully-fledged CMS, but recently developers have felt more comfortable taking it beyond the boundaries of managing what can be considered a typical marketing or promotional website.

3 months ago we launched the new PIMFA systems on our membership platform UseFull with a new deployment going live this month for TALiNT and the REC. Built over WordPress, it provides for traits of what would traditionally be considered a billing platform, a CRM, ecommerce, a learning management system, ticketing and much more, but just as importantly, it is flanked by a beautiful user interface and slick user experience.

WordPress, customised in to Usefull, is handling the 20,000 Members (and what has become 2,500,000 Database records) with aplomb, and allowing for reporting on all levels of subscription and membership with the appropriate management information introduced. Given the ever changing nature of membership, flexibility is key, and with GDPR requiring the all-important right to erasure, it remains central as requirements continue to change month on month.

Many would argue that such agility was unnecessary and counter intuitive; in our experience with large membership organisations, it is only beneficial. Human demands continue to evolve, and our platforms must be capable of evolving to match.